visual design
brand identity
The Garden Hotline
A fresh branding re-design
Role
Visual Designer
Timeline
October - December 2024
Tools
Figma
Adobe illustrator
Adobe photoshop
Description
I redesigned The Garden Hotline’s brand identity to create a fresh, cohesive, and impactful presence.
About The Garden Hotline
Who They Are & Why It Matters?
The Garden Hotline is a free service offering personalized gardening advice to Seattle and King County residents.
THE CURRENT WEBSITE - HOMEPAGE
Current visuals:
Cluttered layout overwhelms users
Inconsistent typography and spacing
No clear visual hierarchy
Helpful content is hard to locate
By redesigning the visual identity, I aim to create a more cohesive user experience that makes their valuable resources easier to access and navigate.
